Case study · DeepTech → SaaS
A prototype walked in. A fundable company walked out.
Lattice Labs had real technology and no story. In one quarter we rebuilt the positioning, pitch narrative, financial model and investor materials — and the founders stopped explaining their product and started raising on it.
The business, before
Brilliant technology, trapped in jargon.
Two technical co-founders had built a genuinely novel computer-vision pipeline. In a demo it was obvious they were onto something. In a pitch room, it fell apart — every investor conversation turned into a 40-minute architecture lecture, and the meeting ended with “interesting, keep us posted.”
They had no positioning a non-technical investor could repeat, no financial model that survived a second question, and no narrative that connected the technology to a market and a number. They were, in their words, “the most impressive company nobody could explain.”
“We can build anything. We cannot, apparently, make anyone care in under an hour. We need the business around the technology.”
Step zero · The Walk-In
We sat in on the pitch — then told the truth.
Our Walk-In here wasn't a factory floor; it was the live business as it really ran — standups, a customer demo, and a recorded investor call. We watched where attention drained and where belief failed to transfer.
| What we observed | Status |
|---|---|
| One-line description of what they sell | Five different versions, all technical |
| Financial model | Bottom-up, untestable assumptions |
| Investor narrative | Product-first, market-last |
| Recognised credibility markers | None (no DPIIT, no programs) |
| Founder time spent re-explaining | Majority of every meeting |
The hard truth: the technology was ready and the business wasn't legible. No amount of better slides fixes a story that starts in the wrong place.
The rebuild · 11 weeks
We rebuilt the company around the story.
Positioning a non-technical investor can repeat
We reframed the company from “what it's built with” to “what it changes” — a single sentence the founders, and crucially their investors, could say back without help.
A financial model that survives questioning
We rebuilt the model top-down from a defensible market, with assumptions an investor could stress-test live instead of distrust. Unit economics that held up under the second and third question.
The pitch narrative & investor materials
A market-first deck, a data room, and a founder script. The technology became the proof, not the opening — so the room leaned in before the architecture ever came up.
Credibility & capital pathway
We sequenced the recognition that opens doors — DPIIT recognition, the right incubator and grant applications — so the company arrived in rooms already validated.
The reveal · measured
Before. After. Measured.
Figures are illustrative of the methodology, not an audited client result.
“We walked in with a prototype and walked out fundable. The model and the pitch did the talking in every room — for the first time, investors finished the sentence for us.”Co-founder — Lattice Labs (illustrative)
If investors keep saying “interesting,” the story is broken.
The Walk-In finds where belief fails to transfer — then we rebuild the company around a story that raises.